Why you may see video view numbers change on some of our talks today

TED 2.0 updates video view metrics — a positive change toward a more productive marketplace.

TED Blog

As you may know, we’re redesigning TED.com. It will be the same TED you love — just a little better and much more able to address the needs of our global, mobile audience. Part of our work in creating TED 2.0 includes reevaluating how we measure things. Especially, video views. “Number of views” is a widely shared and aspired for metric, but there’s no real agreement on the Internet as to what should count as a “view.” We think it’s important that it be as accurate as possible, and are making some changes to a more rigorous methodology that takes into account some of the technology shifts that have happened recently on the web.

The view count you’ve seen on the talk page is limited to views on that page. But TED Talks are viewed on more than 50 platforms, of which TED.com is just one; others include podcasts, mobile apps, YouTube…

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