I’ve become even more bullish post-NAB on the importance of a set of behaviors I call #SocialTV. Sure, I know others feel differently, but here’s my view:
#SocialTV is the hashtag for social mobile video native. (Marissa Mayer called this segment ‘MaVeNS’ on her last call with Wall Street.) It’s a broad set of themes and growing use cases which are outlined on slide 2 of our Q2 2015 consumer tracking survey on Social TV. It’s a high quality report and I invite your comments on how to improve it over time.
www.ringdigital.tv/socialtv-index
And here’re some extracts from that article. (Link to full article.)
Is Twitter losing ground for social TV engagements?
And here is my favorite quote – I get to give some advice to Twitter. I view Twitter as a kind of RSS for the mobile-first era – that 140 character limit has served as a catalyst for the design of the ultimate human-machine information distribution protocol. We all need such a standard protocol in order to maximize the intelligence of our technology, the elegance of our user experiences, and the joy of our television show watching leisure time. That is why I am so passionate about nudging Twitter in the right direction on this. And yet they seem to be doing exactly the opposite – cutting off developers and going head-to-head with Facebook.
If you have thoughts about this, please feel free to comment below!
No comments yet... Be the first to leave a reply!