What’s next for Twitter? Here’s my advice. MobileMarketer.com article extract.

I’ve become even more bullish post-NAB on the importance of a set of behaviors I call #SocialTV. Sure, I know others feel differently, but here’s my view:

#SocialTV is the hashtag for social mobile video native. (Marissa Mayer called this segment ‘MaVeNS’  on her last call with Wall Street.) It’s a broad set of themes and growing use cases which are outlined on slide 2 of our Q2 2015 consumer tracking survey on Social TV. It’s a high quality report and I invite your comments on how to improve it over time.

www.ringdigital.tv/socialtv-index

And here’re some extracts from that article. (Link to full article.)

Is Twitter losing ground for social TV engagements?

twitter_article

And here is my favorite quote – I get to give some advice to Twitter. I view Twitter as a kind of RSS for the mobile-first era – that 140 character limit has served as a catalyst for the design of the ultimate human-machine information distribution protocol. We all need such a standard protocol in order to maximize the intelligence of our technology, the elegance of our user experiences, and the joy of our television show watching leisure time. That is why I am so passionate about nudging Twitter in the right direction on this. And yet they seem to be doing exactly the opposite – cutting off developers and going head-to-head with Facebook.

Is_Twitter_losing_ground_for_social_TV_engagements__-_Mobile_Marketer_-_Social_networks

If you have thoughts about this, please feel free to comment below!

About RingDigital.tv

Expert in video tech, TV biz, prototyping, product strategy, marketing & sales.

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