When a Subscriber is Not a Customer: Surviving the Unbundling of TV – July column for Sports Video Group

Read the full Sports Video Group Digital column

Two Thursday’s ago, the Wall Street Journal ran a great piece on the pay-TV biz. It seems the most revered, profitable media brand in sports history is facing turbulence as the bundled–pay-TV cord begins to fray.

ESPN’s subscriber numbers have declined 7.2% since 2011, according to Nielsen data. In the past year, 3.2 million subscribers have disappeared. With ESPN’s monthly carriage fee at $6 a subscriber, we’re talking about $216 million in revenue. Annually. Lost in a single year. Although the ad business is healthy, most of ESPN’s revenue is tied to these basic-package subscriber fees, so this is a big hit. Haven’t we heard these stats before? Not really.

– See more at:

Read the full Sports Video Group Digital column

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