Archive | April, 2017

Summary of “OTT’s Advertising Problem” a paper published by Fierce Online Video

Here’s an Executive Summary of a white paper just published by Fierce Online Video. VOD’s Vicious Cycle The OTT market is exploding; the associated ad market is not. And, may never! Challenges? (1) Ad-blocking (2) Ad-fraud (3) Measurement Premium AVOD (ad-based VOD) is caught a vicious cycle: >> Viewers love Netflix-style content – expensive! >> […]

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