Archive | October, 2017

TL;DR Eric Shanks & Joe Marchese on Sports & Advertising (Paley Center)

2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]

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