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TL;DR Eric Shanks & Joe Marchese on Sports & Advertising (Paley Center)

2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]

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Live Streaming: This Is the New Selfie and Here’s How Big Brands Are Owning It

We’re all familiar with the modern “selfie” and have seen how celebs, businesses, teenagers, young professionals and pretty much everyone else in the world is using them to self-promote or share their lives in some way. Remember Ellen’s famous selfie at the Oscar’s? Or when Space Station astronaut Aki Hoshide snapped a picture of himself floating […]

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Live Sportscasts Aren’t DVR-proof — and That’s Good for TVE & OTT

ORIGINALLY PUBLISHED ON SPORTSVIDEO.ORG By Brian Ring, Contributing Editor Like many of my TV-industry peers, I fell in love with my first TiVo DVR: TV was so good when you could fully control the experience. A DVR brings more than ad skipping, although that’s certainly appealing. It allows me to get more of what I want […]

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Apple Music, Apple Watch … What’s next? When it comes to TV, #iMissSteveJobs.

For a year or two after Steve’s death, analysts talked about a ‘lack of innovation’ as a risk for Cook’s Apple. At that time, I felt the criticism was unwarranted. My argument? The iPhone was enough innovation for a decade – and Cook’s steady execution refining existing products would provide ample room to harvest Jobs’ […]

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The Apple Watch Sucks. (Or, #iMissSteveJobs)

The iWatch – or whatever – is Apple’s Zune. I’m sure it won’t break the stock, but boy, that is as flawed a product as Apple’s ever put out. Honestly, even the Newton is looking pretty good in the annals of Apple history compared to the Watch. The laptop that caught fire – that’s the only […]

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PANEL: The Long-tail of Live Sports: Coming to #DigitalHollywood! This Wed 4/29 at 1045am at Ritz Carlton Marina Del Rey

Digital Hollywood Sports Next http://www.digitalhollywood.com/sportsnext.html Date: Wednesday April 29th Time: 10:45am – Noon Title: The Long-tail of Live Sports – How to make it great; How to cultivate an audience; How to pay for it Abstract: We’ll talk about (1) great live sports production at a fraction of the cost of broadcast (2) traditional and […]

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What’s next for Twitter? Here’s my advice. MobileMarketer.com article extract.

I’ve become even more bullish post-NAB on the importance of a set of behaviors I call #SocialTV. Sure, I know others feel differently, but here’s my view: #SocialTV is the hashtag for social mobile video native. (Marissa Mayer called this segment ‘MaVeNS’  on her last call with Wall Street.) It’s a broad set of themes and growing use cases […]

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Periscope and Selfie Streaming: Cams going mainstream, Opportunity to get this right

Hi all. It’s a packed day at NAB Show #NAB2015! First – the #SocialTV Index volume 2 is out! The free report is truly worth a peek. John Eggerton of Broadcasting & Cable picked it up, as has at least one other outlet. The headline? Twitter seems to be losing ground to Facebook – fast. Declined 25% vis-a-vis August 2014. If the numbers […]

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Hey TV Nets: The Whipclip Revolution is here! Let’s Reward the Legal Approach

Whipclip won’t be the first entrant in the live TV clipping market, but it is decisively the most important. ABC, CBS, FOX, VH1, A&E Network, Lifetime, Bloomberg, and Turner are on board – but for how many shows? And what about sports?

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Meerkan’t: Why Meerkat won’t be the app that defines Now-casting

Edited: Title changed – Fail was too strong a word – congrats to you guys Meerkat! But here’s why I think you won’t be worth bajillions.   I love live streaming. I love selfies. And I love social networks. But Meerkat? That’s not a name that’s going to stick. Let me qualify: Social selfie streaming […]

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