Tag Archives: #ott

TL;DR Eric Shanks & Joe Marchese on Sports & Advertising (Paley Center)

2.3 Minute Summary of a 56 video conversation During a recent presentation at the Paley Center in New York City, the president of ad revenue for Fox Networks Group Joe Marchese and the president and COO of Fox Sports Eric Shanks raised the following points. Sports Provide Mass Audiences for Marketers Shanks: In 1996, advertising […]

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Live Sportscasts Aren’t DVR-proof — and That’s Good for TVE & OTT

ORIGINALLY PUBLISHED ON SPORTSVIDEO.ORG By Brian Ring, Contributing Editor Like many of my TV-industry peers, I fell in love with my first TiVo DVR: TV was so good when you could fully control the experience. A DVR brings more than ad skipping, although that’s certainly appealing. It allows me to get more of what I want […]

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Apple Music, Apple Watch … What’s next? When it comes to TV, #iMissSteveJobs.

For a year or two after Steve’s death, analysts talked about a ‘lack of innovation’ as a risk for Cook’s Apple. At that time, I felt the criticism was unwarranted. My argument? The iPhone was enough innovation for a decade – and Cook’s steady execution refining existing products would provide ample room to harvest Jobs’ […]

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When a Subscriber is Not a Customer: Surviving the Unbundling of TV – July column for Sports Video Group

Read the full Sports Video Group Digital column Two Thursday’s ago, the Wall Street Journal ran a great piece on the pay-TV biz. It seems the most revered, profitable media brand in sports history is facing turbulence as the bundled–pay-TV cord begins to fray. ESPN’s subscriber numbers have declined 7.2% since 2011, according to Nielsen data. […]

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PANEL: The Long-tail of Live Sports: Coming to #DigitalHollywood! This Wed 4/29 at 1045am at Ritz Carlton Marina Del Rey

Digital Hollywood Sports Next http://www.digitalhollywood.com/sportsnext.html Date: Wednesday April 29th Time: 10:45am – Noon Title: The Long-tail of Live Sports – How to make it great; How to cultivate an audience; How to pay for it Abstract: We’ll talk about (1) great live sports production at a fraction of the cost of broadcast (2) traditional and […]

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